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Comments from Frankston, Reed, and Friends

Thursday, May 30, 2002

DPR at 4:55 PM [url]:

Did you try Google?

It happened again. I told a friend about a new program. He wants a URL. I say "Did you try Google?" and he says "oh ... yeah." He doesn't need a URL.

Maybe it's just that we're used to having difficulty finding information about things. So few people have absorbed that Google creates a shared context that is bigger than all of our brains, so we humans don't need specific pointers most of the time anymore. We're slow learners.

But now when I sit in a meeting where I have an Internet connection, or conferencing on the phone in my office, I'm Googling all the time. The context it creates is immense and useful. Somebody might make an allusion to some literary idea - and I'm no longer in the dark. Somebody might mention a product or service - and I can order it immediately, or bookmark it.

When someone can't remember a fact or a name, I can usually get it quickly enough to be useful.

Google is my other memory. If it isn't yours, it probably will be eventually.

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